BBC Trust Launches Condom Campaign

Imagine a phone going off at a wedding reception and the mobile ringtone has the unlikely chant of “condom, condom”. This ‘condom a cappella’ ringtone is featured in a new ad campaign launched on August 8, 2008। The advertisement is part of a two year project using mass media to make condoms more generally acceptable. It is produced by the BBC World Service Trust and funded by a grant from the Bill & Melinda Gates Foundation. The National AIDS Control Organisation (NACO) is also using the ad to support its condom promotion efforts.

The campaign therefore focuses on people who are sensible enough to appreciate and understand this, and so the tagline is Jo Samjha Wohi Sikander (“the one who understands is a winner”)
This original ringtone can be downloaded in India by SMSing “CONDOM” to 56887 (download charges apply) or free from anywhere worldwide on the website condomcondom।org .

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‘There are more difficult things in life’

Just read the Golden Boy interview thought of sharing with others…he seems to be very intellectual person. Infact his answers are very inspiring as well as down to earth.

1. Winning an Olympic medal should not be a big deal. I think this is no big deal.

2. I had goals till my second Olympics. Then I stopped believing in this goal theory and this preparation theory and that peaking theory. Obviously you approach the Olympics looking to win. But, nahin hoga to na sahi. Life goes on. Ho gaya to well and good.

3. OK, it’s the first individual gold. But I really can’t understand why no one has won it before. Really, I can’t! There are many more difficult things in life that are far scarier.

4. There’s a void right now. I worked four years for this. I worked for an Olympics medal for 12 years and now I have got it. It’s basically like you climb a mountain and you have reached the top and you find that there’s nothing there. You win a medal, so what? Life goes on, no? What’s the big deal? What’s the big fuss about?

Read full story at: http://www.dnaindia.com/report.asp?newsid=1183064&pageid=0

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