Types of Sexual Content Identified in Advertising Research.

Nudity/Dress
Amount and style of clothing worn by models. Examples include revealing displays of the body, ranging from tight-fitting clothing, to underwear and lingerie, to nudity.

Sexual Behavior
Individual and interpersonal sexual behavior. Includes flirting, eye contact, posturing, and movement (body language, nonverbal and verbal communication). Sexual interaction between two or more people typically includes hugging, kissing, voyeurism, and more intimate forms of sexual behavior.

Physical Attractiveness
General level of model’s physical beauty. Often incorporates facial beauty, complexion, hair, and physique.

Sexual Referents
Allusions and references to objects and events that have sexual meaning by means of double entendre and innuendo. Also includes facilitating factors that enhance or contribute to sexual meaning, such as setting, music, lighting, design elements, camera techniques, and editing.

Sexual Embeds
Content interpreted as sexual at the subconscious level. Includes words like sex, nonsexual perceptible objects that can connote sexual body parts and sexual actions, and small images of genitalia, body parts, and people.

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